Step-by-step
GTM OS: How To Get Started
[1] Discovery Audit
We begin with an initial assessment to analyze your current go-to-market strategy, SEO and online presence, and your competitive landscape. During this discovery audit, we’re able to examine your market potential and gain insights into any gaps and opportunities through online sources. In the end, you get a full documented audit with recommendations to guide you towards tactical planning.
[2] Tactical Planning Session
This is where we dive deeper into your business through a series of conversations and interactive sessions. We sit down with you–whether it’s in person or online–to uncover your current market position, unique offerings, competitive advantages and more. Together, we’ll define your ideal customer profiles, target personas, content pillars, market positioning, and core brand values to drive your complete GTM OS.
[3] GTM OS Creation
Get a custom developed Go-To-Market Operating System (GTM OS) plan with step-by-step instructions, from core foundation building to messaging, ICP & personas, funnel criteria, demand generation and more. It's flexible, empowering your company to scale at your desired speed and budget, ensuring sustainable growth and long-term success.
[4] Implementation and Execution
This step is where it all comes to life. Using the GTM OS as the driving force, your dedicated marketing leader will work to allocate the right resources, the right budget and the right focus to your business in order to achieve your growth goals–ensuring every campaign and deliverable meets our (and your) high-quality standards.
[5] Reporting
It’s all about the numbers. We’re metric-driven, and we care about results. Whether it’s weekly, bi-weekly, monthly, quarterly, you can expect to see the numbers. First, we align with you on goals and KPIs, then, as we execute campaigns and run A/B tests, we track the performance. It’s all visible in a dashboard; there’s no finger pointing, only accountability.