Services: What you can expect
Customize your engagement with our diverse team of experts across multiple fields. Whether you need support in revenue operations, tech stack optimization, demand generation strategies, or other crucial areas, our talented professionals are here to help.
So, what does IndustryGrowth do exactly?
IndustryGrowth is a Marketing Agency that strategizes and executes with purpose. We focus and prioritize the greatest impact actions in order to deliver sustainable growth. Together with your team, we build and customize our proven ‘Go-to-Market Operating System’ which ensures you have a strong marketing foundation for unlimited scale. And absolutely, yes, we do both the planning and execution for you.
Introducing your new –more focused –Marketing team
Example marketing team.
Our operating model ensures that your core marketing vitals are taken care of –paired with a team that fits your needs today. During the discovery phase, we will build out your core marketing team based on the priorities and focus we agree upon. A typical marketing team consists of a balanced approach across inbound, content, outbound, and revenue leadership.
Revenue Strategy & Leadership
Need some help running the team? Perhaps someone to bounce ideas with? Our in-house Revenue leaders are ready to support your organization with the Marketing leadership it needs to grow. From coaching, to day-to-day execution, our Revenue leaders have worked with over 20+ companies each to help deliver on growth.
Services Include:
Set Marketing KPIs and Objectives
Create, implement and own strategy
Part of your executive leadership team
Maintain marketing spend while achieving results
Drive demand generation and funnel structure
Solidify positioning of brand
Coach and develop your sales & marketing team
Blog
Unlocking the Power of Revenue Marketing: A Path to Leadership
Account Based Marketing & Outreach
Stop second guessing how to drive the most important part of your organization –the one that brings in business. Proven playbooks allow us to spin up your demand engine within days, with guaranteed leads within weeks. Forget the list buying with inaccurate data, let our ABM-as-a-service team members build that custom list for you –letting you be more accurate with targeting. Save on hiring costs and take advantage of our “full-service” ABM team members –meaning email sequences, list building, outbound execution, and more, are all included.
Services Include:
Plan, implement and execute Account-Based Marketing strategies
Build entitlement lists based on your Ideal Customer Profile & Personas
Create ABM messaging sequences
Create email and social outbound capabilities including LinkedIn
Own a response matrix for better conversion rates
Drive ABM MQLs for the sales team
Maintain reporting rhythm to the Revenue Leader
Blog
The Power of ABM: A Journey to Meaningful Connections
SEO & Content Marketing
Content has the cornerstone of all modern businesses. Content is a company-wide agenda. Your customers purchase based on trust. Let us help you get found online, and solidify your organization's position as a thought leader with our content-as-a-service team members. “Full-service” content marketing means you don’t have to worry about the research, keywords, writing, posting schedules, scripting, and more –It’s all included.
Services Include:
Create written content (Blogs, whitepapers, one pagers, etc.)
Own and maintain a SEO based content calendar
Managing in-house writers or freelancers
Plan and execute social media marketing
Own website content and maintain online presence
Drive organic MQLs for the sales team
Maintain reporting rhythm to the Revenue Leader
Blog
Mastering Success in Content Marketing: Strategies for Blogs, Ebooks, and Sales Enablement
Paid Media Marketing
Ineffective paid media campaigns and lack of attention can be the biggest drain for any marketing budget. Let our paidmedia-as-a-service team members take care of that for you, while simultaneously driving leads. “Full-service” paid media marketing means you don’t have to worry about the constantly optimizing campaigns, paid media spend, driving MQL, refreshing content, and more –It’s all included.
Services Include:
Plan, implement and execute Paid Media Marketing strategies
Maintain a healthy marketing spend within budget, while achieving results
Develop and execute a testing methodology customized for your business
Refresh paid media content as needed to ensure customer-content fit
Conduct weekly optimizations for keywords, audience targeting, ad groups, and more
Drive Paid MQLs for the sales team
Maintain reporting rhythm to the Revenue Leader
Revenue Operations & Automation
Improve your CRM data integrity and effortlessly maintain it with our MarketingOps-as-a-service team members. Enabled stronger reporting capabilities, while not having to dig through endless dashboards and charts. “Full-service” Marketing Operations means you don’t have to worry about maintaining your CRM, enriching the CRM data, digging through endless reports, and more –It’s all included.
Services Include:
Maintain the integrity of your CRM system
Champion revenue KPI tracking with OKRs and weekly bowler charts
Owns all marketing automation and operations across your existing tech-stack
Create, manage and own reporting output from your CRM system
Collaborates with the marketing team with ad hoc analysis on data
Clean, enrich and upload prospect lists from various channels and events
Maintain reporting rhythm to the Revenue Leader
Go-to-Market Asset Creation
Captivate your audience and stand out from the crowd with our creative-as-a-service team members. Give your prospect and customers a consistent brand experience across all your channels –in-person, or online. Powerful design and video allow you to effectively communicate, and resonate. “Full-service” creative marketing means you don’t have to worry about the designing, editing, color correcting, touching up, scripting, photoshopping, and more –It’s all included.
Services Include:
Develop video and design marketing materials
Ensure strict brand standards with a brand guide
Maintain brand across online channels
Create paid media assets and organic media assets
Design sales enablement content & web pages
Collaborate with the marketing team to turn abstract ideas into thoughtful content
Maintain reporting rhythm to the Revenue Leader